DIGITAL ADVERTISING SERVICES
Digital ads are a phone-call faucet you can turn on or off
Get consistent, high-quality leads that you control with paid search ads. Engineered exclusively for local services companies that run on phone calls.
Digital ads are right for you if:
You need new leads fast
Ads can get results much faster than SEO or other long-term marketing strategies.
You need predictability
Ads are a math problem. We know about how many leads you’ll get and tell you upfront.
You need full control over cost
You set your maximum spend, and you can increase or decrease as needed.
Ads that pay you back
Don’t worry, we’ll tell you what the right type of ad is for your company, market, and goals.
But here’s a quick rundown of the types of paid search ads we may suggest:
Google Local Services
When you want fast trust and high-intent calls.
People see you as “Google-verified” and just pick up the phone.
Pay Per Lead
When you want the most predictable costs.
You know exactly what you’re paying for each opportunity.
Pay Per Click (PPC)
When you want maximum cost control.
You choose the budget and how aggressive you want to be.
Pay Per Call
When you’re really good at closing the deal over the phone.
You only pay when someone actually calls you.
Call-Only Ads
When you don’t have a site (or yours is outdated).
Skip the site and let people call you from the ad itself.
Google or Bing
When you want to show up the minute someone searches online.
Not later “after you do SEO,” but right now.
Think outside the click. Think phone calls.
Our digital advertising services process has led to a 30% better cost-per-lead than the industry average
Pinpoint the right paid search ads strategy for your business
Before we run a single ad, we look at your services, market, goals, budget, demand, and competition.
This is how we decide which type of ads will actually generate calls for you.
If we don’t see a clear path to real phone calls, we won’t take your money.
Get even better-quality calls with our lead intelligence system
Something other top digital advertising agencies don’t do: Every call from your ads is tracked and recorded by our proprietary lead intelligence system.
And we – real humans – monitor every single call that comes through.
This tells us:
- Which keywords bring great customers (not tire-kickers)
- Which ads trigger quality conversations
- What to shut off, and what to scale fast
Then we refine the campaigns to get more of the calls that actually turn into paying customers.
Explain your results in plain English
We don’t send confusing reports or hide behind metrics that sound good but don’t pay your bills (like “traffic” or “impressions”).
We’re here for you, explain what’s working, what we’re changing, and exactly where your ad dollars went.
You don’t have to manage anything, but you always know what’s happening and why.
Our Quality-Leads Guarantee
1
We give you a conservative lead estimate upfront.
2
You only pay our fee if we deliver on that estimate in month one
(just pay for your media spend — directly to Google or Bing).
3
Want to keep us on? It’s month-to-month forever. No long-term contracts.
If you don’t see enough value to keep going, then we don’t move forward. It’s that simple.
↓ Get your conservative lead estimate ↓
We’re one of the only online advertising companies that offers a guarantee like this!
Dialed in to the last dollar
Results from our digital advertising services for clients with local service businesses like yours
Case Studies/Outcomes
eCommerce
Website
The Challenge
Our client wanted to reduce the average cost per sale from $55 in a highly competitive industry.
The Solution
PPC Campaigns on Google Ads and Microsoft Advertising and website conversion optimization.
The Result
The client’s average cost per sale was reduced by more than 50% to under $20 within a few months (and continuing today)!
Case Studies/Outcomes
B2B & B2C
Company
The Challenge
Our client wanted to increase phone calls from prospective customers in a highly competitive B2B business.
The Solution
SEO, Local SEO, pay-per-click campaigns on Google Ads, and Microsoft Advertising. Creating a new SEO-friendly website and maps optimization (including Google My Business, Google Maps and Bing Places for Business).
The Result
Our client saw phone calls increase by 2,000% and received over 200 calls per month at a cost per lead under $20. They also expanded into new industry verticals due to incoming customer needs.
Case Studies/Outcomes
Home Services
Company
The Challenge
Our client needed new customers in a highly competitive industry (carpet cleaning). They had tried many different types of advertising…
The Solution
Website conversion optimization, Local SEO, local citations, built and optimized their Google Business Profile, and ran a pay-per-click campaign on Google Ads.
The Result
Our client has received over 9,000 phone calls and contact form submissions. Their conversion rate is over 20%, and the cost per lead is under $39.
“I own a small painting company and contacted BullsEye and Ronnie to set me up with advertising for my first time.
We started with Google Local Services Ads and it worked better than I was expecting. So good, in fact, I have to hire more people to keep up with the influx of business. [We] will definitely be using this company again!
Highly recommend if you’re looking to get your phone ringing.”
“Working with BullsEye has been amazing. Not only do they operate with honesty and integrity, but they get results. We started a PPC campaign and began getting quality leads right away — and it’s just improved from there!
I highly recommend calling the team if you need help with pay-per-click management (on Google, Microsoft and everything in between) or just want a digital marketing team you can trust to put you first!”
“I was referred to Ronnie at BullsEye Internet Marketing and I couldn’t be happier that I called him! He is very thorough and explains every step.
He is helping us with Google Local Services Ads for Fencing Services in Orlando and we’ve seen impressive results within the first day. Thank you, Ronnie!!”
“Every call begins with BullsEye”
No long-term contracts.
When you get a lot more than you put in, something tells us you won’t need a 12-month contract to stick around…
↓ Get your conservative lead estimate ↓
Have some questions first?
What’s your guarantee?
Our Quality Leads Guarantee works like this:
- We give you a conservative estimate of how many good-fit leads you should get in month one.
- If we don’t hit that number, you don’t pay our BullsEye fees for month one. You only pay for the ad spend directly to Google or Bing.
- After that? You can walk away or keep us on. Zero long-term contracts. Month-to-month, always.
We’re one of the few (if any others even exist) internet advertising companies that offer a guarantee like this!
How much should I expect to spend per month?
Most established local service businesses invest $2,000-$10,000+ per month total (ad spend + management), but we won’t guess or overpromise.
Before you spend a dollar, we’ll tell you:
- what budget makes sense for you
- how many quality leads it should realistically produce every month
- whether it’s even worth doing at your budget level / service type
If it won’t work, we’ll tell you upfront.
Can I pause my ad spend if I need to?
That’s the beauty of paid search ads. Yes.
Fully booked? Short-staffed? Cash flow issue? On vacation? We can pause campaigns so you’re not paying for calls you can’t handle or a budget you can’t afford.
You’re never locked into a fixed media spend with BullsEye as your digital advertising firm and partner.
I’ve tried ads before and it didn’t work. What makes your approach different?
Most ads fail because someone “set it and forget it” or applied cookie-cutter practices to your business instead of figuring out what exactly will work for you (and what won’t).
With our lead intelligence system, we do the opposite:
- We monitor incoming calls.
- We flag bad leads and refine campaigns.
- We adjust keywords, targeting, and messaging based on actual conversations.
- We push back if an idea won’t work (even if it’s what you asked for).
Our involved method sets us apart from 99% of web advertising agencies.
How long will this take to work?
Calls can start coming in within a week or two. And results only get better over time as we listen to calls, identify what converts, and optimize for higher-quality leads.
You’ll know quickly whether it’s working. We don’t drag things out for months to wait and see.
Will you give my leads to other companies?
No, never.
Have you done paid ads for my industry before?
Most likely. But that’s not the most important thing. After 20 years of running ads, we’ve found what matters even more than our industry experience is that we:
- learn your business
- study your competitors
- listen to your calls
- tailor the campaign to how your customers actually search and hire
Unlike other digital advertising agencies, we never run cookie-cutter campaigns, even within the same industry.
How do you make sure I get calls from serious customers?
Because we focus on call quality, not volume. That means:
- targeting high-intent searches
- filtering out junk keywords
- tracking and actually listening to calls
- optimizing based on who actually books you
If calls aren’t the right fit, we fix the campaign vs. just sending more traffic and playing the numbers game.