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The Art of Selling Online: Choosing The Right E-commerce Website Design Company

by | Aug 10, 2023

In today’s digital age, more and more businesses are turning to e-commerce to reach new customers and grow their sales. But in order to be successful online, you need more than just a good product or service. You also need a well-designed e-commerce website that can help you attract visitors, convert them into customers, and keep them coming back for more.

That’s where a website design company like Bullseye Internet Marketing comes in. We specialize in creating beautiful, user-friendly, and high-converting e-commerce websites that help businesses of all sizes achieve their online sales goals.

In this blog post, we’ll discuss the importance of choosing the right e-commerce website design company and why Bullseye is the perfect partner for your business. We’ll also cover some of the key factors to consider when designing an e-commerce website that sells.

E-commerce Website Design Company

Understanding Your Business Needs

Before you start designing your e-commerce website, it’s important to understand your business’s needs. What are your goals for your website? What products or services do you sell? Who is your target audience? Once you have a clear understanding of your needs, you can start mapping out the features and functionalities your website will need. Other factors include:

  • Defining your business goals and objectives: What do you want to achieve with your e-commerce website? Do you want to increase brand awareness? Generate leads? Drive sales? Once you know your goals, you can start to develop a strategy for how your website will help you achieve them.
  • Identifying your target audience and their preferences: Who are you trying to reach with your e-commerce website? What are their needs and wants? What are their pain points? Once you understand your target audience, you can tailor your website to their needs and preferences.
  • Outlining specific features and functionalities required for your e-commerce website: What features and functionalities does your e-commerce website need to have? Do you need a shopping cart? A checkout process? A blog? A customer support portal? Once you know what features you need, you can start looking for a website design company that can help you implement them.

 Evaluating Website Design Companies

  • Research and shortlist potential website design companies: There are many website design companies out there, so it’s essential to do your research and shortlist a few companies you think would be a good fit for your business. You can start by searching online for e-commerce website design companies in your area. You can also ask for recommendations from friends, family, or colleagues.
  • Review the company’s portfolio and past e-commerce projects: Once you’ve shortlisted a few companies, take a look at their portfolios and past e-commerce projects. This will give you a good idea of their style and expertise. Look for companies that have experience designing e-commerce websites for businesses in your industry.
  • Check for industry expertise and specialization: Make sure the company you choose has experience designing e-commerce websites. They should have a deep understanding of the e-commerce industry and the latest trends. They should also be able to offer a comprehensive suite of services, including website design, development, and SEO.
  • Evaluate client reviews and testimonials: It’s always a good idea to read client reviews and testimonials before you hire a website design company. This will give you an idea of what other businesses have experienced working with the company. Look for companies with a good reputation and positive reviews.

Aligning with Your Brand Identity

Here are some tips on how to align your e-commerce website with your brand identity:

  • Importance of maintaining brand consistency in website design: Your website should be a reflection of your brand identity. It should use the same colors, fonts, and imagery that you use in your other marketing materials. This will help to create a consistent experience for your customers and build trust with them.
  • Ensuring the website design aligns with your brand’s personality and values: Your website should also reflect your brand’s personality and values. If you’re a fun and playful brand, your website should be designed in a way that reflects that. If you’re a more serious brand, your website should be designed in a more traditional way.

Bullseye Internet Marketing offers a variety of customization options to help you align your e-commerce website with your brand identity. We can work with you to choose the right colors, fonts, and imagery for your website. We can also help you create a website that reflects your brand’s personality and values.

User Experience and Interface Design

The user experience and interface design play a vital role in increasing sales on your e-commerce website:

User experience (UX) is one of the most important factors in increasing conversions on your e-commerce website. If your website is difficult to use or navigate, customers are less likely to make a purchase.

An intuitive and user-friendly e-commerce website is one that is easy to use and navigate. It should have a clear and concise layout, and it should be easy to find what customers are looking for.

Bullseye Internet Marketing prioritizes user experience in all of our e-commerce website designs. We use a variety of UX techniques to create websites that are easy to use and navigate. We also work with you to get your feedback on the design process to ensure that the final product meets your needs.

Mobile Responsiveness and Performance

More and more people are shopping online using their mobile devices.  This means that if your website is not mobile-friendly, you’re missing out on a large percentage of potential customers.

If your website is slow, people will simply click away and go to a competitor’s website. Make sure your website is optimized for speed and performance, especially on mobile devices.

Bullseye Internet Marketing’s approach to mobile responsiveness: Bullseye Internet Marketing takes mobile responsiveness very seriously. We ensure that all of our e-commerce websites are mobile-friendly and load quickly on all devices. 

Search Engine Optimization (SEO) Considerations

The right e-commerce website design company ensures the use of SEO strategies to make the products visible. They use:

  • Use relevant keywords throughout your website’s content. When you’re writing your website content, make sure to use relevant keywords that people are likely to search for when they’re looking for products or services like yours. You can use a keyword research tool to help you identify the right keywords for your website.
  • Create high-quality content that people will want to read. Not only will this help you attract more visitors to your website, but it will also help you rank higher in search results. Make sure your content is well-written, informative, and engaging.
  • Optimize your product pages for SEO. Your product pages are some of the most important pages on your website, so it’s important to make sure they’re optimized for SEO. This includes using relevant keywords, writing clear and concise descriptions, and adding high-quality images.
  • Use social media to promote your website. Social media is a great way to drive traffic to your website and improve your SEO rankings. Make sure you’re active on social media and that you’re sharing relevant content that will interest your target audience.

Wrapping Up

Choosing the right e-commerce website design company is an important decision. The company you choose will be responsible for creating a website that meets your specific needs and budget. 

If you’re ready to take the next steps in transforming your online business through expert website design, contact Bullseye Internet Marketing today.

Want to learn more about BullsEye Internet Marketing?

We were founded in 2006 to help businesses such as yours make money!! We have found that other than word of mouth, Internet Marketing is the most cost-effective way to acquire new customers, and we’re experts at figuring out the best way to promote your business online. We have more than 18 years of experience with Internet Marketing, making us pioneers in the industry. This experience enables us to help our potential clients identify and take the best route when marketing online. We are a one-stop internet marketing shop with the expertise to handle all of your Internet Marketing needs. Click on a service below to learn more.

Frequently Asked Questions

Want to learn more? Below is a list of frequently asked questions and answers!

If you don’t see what you need, contact our team at www.bullseyeinternetmarketing.com for more information on optimizing your Google Business Profile!


How do I optimize my business Google profile?

Take advantage of all the features the Google Business Profile platform offers to boost your appeal to potential customers and set your business apart from the competition. Adding photos, messaging, reviews, and more is a huge part of your success. 

It’s essential to be detailed in your descriptions and use keywords. These profile features help Google connect you with more customers and demonstrate to your audience that you have a service or product that they want. Read our article above for a complete list of ways to optimize your business profile. 

What does it mean to optimize Google My Business?

Optimizing Google My Business means carefully going through each section of the platform to showcase your business’s characteristics. It creates a bridge between you and your potential and current customers by clearly communicating with them and staying up to date on everything you offer. It displays the what, where, and how of what you provide so people can identify if you have what they are looking for (and make that all-important phone call to your business)!

How do I get more views on Google My Business?

There are a few ways to get more views on Google My Business. The quickest and easiest way is by keeping your information complete and up-to-date. It’s also important to utilize and maintain relevant keywords. Lastly, inviting people to leave a review and responding to each one (positive or negative) is another excellent way to improve your visibility. 

Want to learn more about BullsEye Internet Marketing? 

We help businesses like yours make money, and we’ve been doing so since 2006!! We know that internet marketing is the most cost-effective way to gain new customers other than word-of-mouth – and we’re the experts at how to best promote your business online. 

We have decades of experience in the online marketing space, making us pioneers in the industry. This experience enables us to help our potential clients identify and utilize the best route for internet marketing. 

We are a one-stop shop with the expertise to handle all your Internet Marketing needs. Click on a service below to learn more.


Ronnie Katz

CEO & Founder of BullsEye Internet Marketing

Consultant & Practitioner of SEO, PPC, and all things Digital Marketing. Passionate about my industry, and I have loved helping businesses succeed for 18+ years. You can find me when I’m not working (which is not very often) at Blues, Rock, Smooth Jazz & Americana concerts.