AI SEO SERVICES
Our Generative Engine Optimization (GEO) service is like SEO… but for showing up in AI
Including AI tools like Google’s AI overviews, Gemini, ChatGPT, Claude, Perplexity, and more. So you’re always there when decisions are being made today.
Imagine a potential customer, Jim
1
Jim types into ChatGPT, “I need the best plumber in Miami.”
2
Chat reads reviews, mentions, and websites, and gives Jim an instant top-3 list.
3
Jim reads the descriptions, clicks on the company he likes best, and calls them!
The companies AI recommends? They didn’t get there by accident.
They got there with GEO services.
And a very similar scenario is happening every day for your potential customers in your city, across all AI tools, like ChatGPT, Claude, and Perpexity — as well as Google’s AI Overview.
Local businesses that embrace generative engine optimization services now have a major advantage: it’s new, so your competitors are probably NOT doing it.
What Is It?
You might know GEO by another name:
- AI Search Optimization
- Answer Engine Optimization (AEO)
- LLM SEO
- AI SEO
- GEO SEO
- Generative Search Optimization (GSO)
- GenAI Search Optimization
- SEO for ChatGPT
Yep, it’s a lot. The thing is, GEO (by any name) is an emerging marketing strategy. So we haven’t figured out what name will catch on yet.
What you need to know is these terms mean the same thing for your business: being recommended by various AI tools.
GEO is right for you if:
You rely on SEO right now
Search is changing as more people choose AI tools over search engines. As organic traffic drops, GEO is your advantage.
Your customers ask complex questions before calling
They go to ChatGPT for these answers. Your company should be the one recommended and referenced!
You’re seeing fewer clicks even when rankings look “OK”
This is our changing world in action. Recover by diversifying where you get found – not just Google searches, but also in AI.
How we get AI to recommend You
The process behind our AI SEO services
Audit your current visibility in AI tools
And if you’re not being recommended at all, we look at who is – and why.
“When we bought the business, we upped our investment with BullsEye and doubled revenue within the first year. Things were working.
But I always had this question in my head about Ronnie — why is he so expensive? I kept telling my wife, ‘Let’s see if we can find something cheaper. Maybe we can save some money.’
So we did find cheaper. And that decision ended up costing us hundreds of thousands of dollars. We hired someone else and the phones stopped ringing. Completely. That person told us it was ‘part of the growth process,’ so we tried to be patient, but it never turned around.
When we rehired BullsEye, Ronnie brought us back to life.
What stands out the most is how hard he works for us. He genuinely cares about us, about our business. We’re not just another account. And that makes all the difference.”
“Actually, ChatGPT recommended you!”
↑ Your next customer
Get started with our Generative Engine Optimization service.
What we always get asked about GEO
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) – also known as AI search, LLM SEO, and similar names – is the process of getting AI tools like ChatGPT and Gemini to recommend your company when someone asks it something like, “Can you find me the best [service] in [city]?”
Pre-AI, potential customers would go straight to Google. Today, more people than ever are asking AI instead. You can get ahead of the curve (and your competitors) by investing in GEO services before they do.
What is LLM SEO?
Basically, the same thing as GEO. But there’s a slight difference: LLM SEO focuses only on helping large language models (LLMs) – think: ChatGPT – recommend you.
GEO does that, too, but it goes beyond that to include all types of AI tools, including stuff like Google’s AI overview, which isn’t technically an LLM.
What is Answer Engine Optimization (AEO)?
Again, it’s pretty much the same as GEO and LLM SEO.
But if you want the full difference breakdown, Answer Engine Optimization is all about getting AI tools to reference your website in response to all types of questions about your services or industry.
GEO is broader, trying to get you recommended and referenced no matter what.
How is GEO different from regular SEO?
You still need strong SEO fundamentals. But today, “being found” increasingly means being included in an AI answer. Here’s how the strategies compare:
- Traditional SEO: Earn rankings and clicks from search results
- AEO: Earn direct answers, featured-style responses, and citations
- GEO: Earn visibility inside AI-generated summaries and recommendations across platforms
- LLM SEO: Ensure AI systems interpret and represent your brand accurately
We do it all for you under one umbrella at BullsEye!
Is GEO a good idea for my business?
If you’re a local services business (home services, law firms, health care, etc), yes!
We’re seeing an increase in potential customers using AI tools to find companies to hire. GEO is how you become the one AI recommends.
Do I need to do GEO if I’ve already done SEO?
We will probably recommend that you do GEO, too.
The good news is, if your SEO foundations are strong, you’re already on the right path. GEO and SEO often work hand-in-hand.
How long does it take to see results from GEO?
GEO is a long-game of building up buzz around the internet about your company, so AI tools start to see you as the go-to for your industry or niche.
Many companies we work with see early improvements from technical fixes and content restructuring and bigger results over time.
One thing’s for sure: we do GEO the way we do everything at BullsEye. That means tracking our results, explaining them in plain English, and allowing you to walk away if you don’t see the ROI you need to.
Will GEO hurt my traditional SEO rankings?
No! In fact, doing one usually strengthens the other.