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Bullseye Internet Marketing

Google Local Services Ads For Education Services

Getting you in front of more potential customers using pay-per-lead ads

The World’s Biggest
Search Engine

If you are in the education business, then you know that being visible to potential students is one of the best ways to grow! And with more than 95% of people looking for services (and products) they need online, effective digital marketing is a must. At BullsEye Internet Marketing, we help educational businesses and schools boost their visibility and stand out from the competition.

One of the best ways to show up and stand out is with Google Local Services Ads (LSA)! The unique LSA platform is cost-effective and highly successful. Unlike pay-per-click advertising, these ads are pay-per-lead, which means you only pay when someone contacts you!

What’s the catch? Local services ads are only available to specific businesses, including those in the home, business, health, learning, care, and wellness fields. The good news is that educational businesses are eligible!

Below is a general list of business types that Google has included in the learning category. 

  1.  Beauty school
  2.  Dance instructor
  3.  Driving instructor
  4.  First aid training
  5.  Language instructor
  6.  Massage school
  7.  Preschool
  8.  Tutoring 

If you’re looking for the best in tutoring advertising, preschool advertising, or other educational advertising, you need to look at Google Local Services Ads.

Why Use BullsEye Internet Marketing to Manage Google Ads for Your Educational Business?

Running ad campaigns can be expensive and time-consuming. And there’s no guarantee of results! At BullsEye Internet Marketing, we manage Google Ads for our clients because we know how to optimize them in a way that gets a return on investment. We also know that our clients would rather focus on talking to new customers – not worrying about campaign management!

Our knowledgeable team has decades of experience (and wins for our clients), and we’ve been running local services campaigns successfully since they started. We understand how to raise awareness of your school or educational business, and we’ll oversee every detail, including tracking calls and conversions. We want you to see the value we provide from day one!

Here’s a behind-the-scenes look at our process for Google Local Services Ads clients!

3 Simple Steps


The first step is a free initial consultation to discuss your marketing objectives.


Our team will research the competition and create a strategy next – to help your business stand out!


Finally, we will create a custom solution to maximize your Google Ads!

What’s Included in our Local Ad Service for Educational Businesses?


Simply put, we provide what you need to get the best results (aka to get your phone ringing with potential students)! We want your business to show up more and stand out from the local competition. 

Below are some things we do to boost your visibility, whether you’re looking for the best preschool advertising, tutoring advertising, or advertising for any educational business!

Local Services Ads

Do you want the best in tutoring advertising, preschool advertising, and more? Schedule your free consultation and ask us about Google ads management!

Profile Audit

Step one to Google Local Services Ads is setting up a profile. We’ll help you complete that step from scratch or work with what you’ve created in the past. We’re here to guide you through each element, whether entering basic details, selecting the best images, or navigating the strict background, license, and insurance checks.

Campaign Setup

Google Local Services incorporates AI into its platform and generates ads using profile details. However, we want you to stand out from the local competition, so we take a hands-on approach to your campaign, customizing each ad detail to improve conversions!


From preschool advertising to tutoring advertising to finding first aid students as an instructor, optimization of your marketing is critical. At BullsEye Internet Marketing, we routinely monitor our client’s accounts to identify what’s working and improve what’s not. We also manage any disputes regarding leads, so you only pay for legitimate inquiries. 

Reputation Management

A business with an excellent reputation will grow faster online, just like in real life. Google monitors your business reputation and looks for responsiveness, positive reviews, and more. That’s why our team helps you navigate each opportunity to boost your credibility (including adding Google Screened) so you can increase the number of times your ads are shown!

Business Growth

We work exclusively with education businesses that we believe will have a positive return on their marketing investment. When our clients succeed, we succeed, so we track calls and sales that represent real growth!

What Makes BullsEye Internet Marketing Different?

If you want to work with the best advertising agency for your educational business or school, choose BullsEye Internet Marketing. Our agency is built on integrity, so we don’t make over-the-top promises that sound too good to be true. We tell you upfront (before we work together) what to expect – down to the anticipated increase in calls (and sales)! If we’re not the right fit for your business, we’ll be honest about that too!

BullsEye Internet Marketing opened in 2006 and we have stayed successful because of the results we get for our clients. We’re so confident in our ability to help you succeed that we don’t require long-term contracts (where you pay whether or not you get value). Our clients stay with us because they get results!

Additionally, we only work with one company per industry per geographic area. This means you’ll have a significant advantage over your local competition because our team will focus exclusively on increasing your visibility, whether in the U.S., Canada, or the UK!

Lastly, we provide world-class customer service. We are highly responsive even after hours because clients are our priority!


Need More? You got it!


BullsEye Internet Marketing is a Google AdWords Certified Partner, which means we know how to maximize Google Local Services Ads and increase your visibility on the world’s most popular search engine!




What is meant by educational marketing?

Educational marketing is marketing specific to businesses or schools in the educational space. Google Local Services Ads are one of the best options for educational marketing and are available to the following businesses:

  1.  Beauty school
  2.  Dance instructor
  3.  Driving instructor
  4.  First aid training
  5.  Language instructor
  6.  Massage school
  7.  Preschool
  8.  Tutoring
How can I promote my educational website?

If you have an educational website, there are many options you can use to promote it and increase your visibility, such as utilizing local SEO, pay-per-click advertising, Google Local Services Ads, and more.

What are Google Local Service ads?

Google Local Services Ads are a pay-per-lead advertising option from Google. Unlike pay-per-click, Google Local Services Ads only charge you for leads that contact your business directly. These ads appear at the VERY top of page 1 of Google search engine results (above PPC and organic results), and they’re targeted to local users.

Businesses must be in the home and business services, health, learning, wellness, or care field to be eligible for Google local ads.

What is the difference between Google Ads and Google Local Services Ads?

Google Ads is a pay-per-click option that is not restricted by business category. Google Local Services is only available to specific business categories and is a pay-per-lead model.

Google Service Ads also incorporate Google Screened or Google Guaranteed designations, which boost consumer confidence. 

How do I access local service ads on Google?

You can visit Google’s LSA page to get started or reach out to the BullsEye Internet Marketing team for help setting up your ads.

What is Google Local Service Ads phone number?

You can reach the Google Local Ads team by calling 1-833-272-1444 or visiting Google’s LSA page https://ads.google.com/local-services-ads/ . 

How do I run local service ads on Google?

To start, visit Google’s LSA page or contact the BullsEye Internet Marketing team at (954) 833-7365.

What are local service ads on Google Ads?

Google Local Services Ads is available to businesses in six categories and is a unique pay-per-lead model. Local service ads incorporate Google Screened or Google Guaranteed designations and are displayed at the very top of search engine results pages (SERPs). To learn more, check out our blog on Local Services Ads here.

Is Google Ads the same as local service ads?

No. Google Ads is a pay-per-click option available to businesses in any category. Google Local Services is restricted to specific business categories and is a pay-per-lead model. 

Additionally, Google Service Ads incorporate Google Screened or Google Guaranteed designations, which boost consumer confidence and are not available on Google Ads.

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