Google Local Services Ads for Home Services

At BullsEye Internet Marketing, we help home service providers find success through Google home service ads. These home service ads are a little-known secret that can be incredibly successful for businesses like yours!

Unlike traditional pay-per-click, the Google home services ads structure is pay-per-lead (meaning you pay when someone contacts you) and only available to businesses in specific categories, including:

• Home Services
• Business Services
• Health Services 
• Learning Services
• Care Services
• Wellness Services

If you have a business in the home services category, you may be eligible for this powerful marketing tool! Below is a current list of business types Google has included:

•  Plumber
•  Pool cleaner
•  Pool contractor
•  Roofer
•  Sewage system services
•  Siding services
•  Snow removal services
•  Tree services
• Water damage services
•  Window cleaner
•  Window repair services

 If you’re a home services business owner ready to answer more calls from potential customers, click here or call (954) 833-7365 for a free Google Local Ads consultation.

Why Should Home Service Companies Use Ads Management From BullsEye Internet Marketing?

Google home service ads are an incredible marketing tool for businesses that fall into this category! These ads boost your online visibility and consistently connect you with local customers that are searching for what you offer. With our home services ads management, you and your team can spend more time answering more incoming calls and less time running ad campaigns!

The BullsEye Internet Marketing team has spent decades managing marketing campaigns that deliver impressive returns on our client’s investments. We understand how to optimize Google ads to ensure you get the best results (which means more calls and sales). In fact, we only track metrics that matter (never just activity) so that you see the exact benefit of working with our team!

Here’s a behind-the-scenes look at how we get the most from Google home service ads!

Step 1 – The first step is a free initial consultation where our team will explore your business and marketing goals.

Step 2 – Next, we’ll research your competition and develop a strategy to help you stand out!

Step 3 – Lastly, after understanding the goals and competition, we’ll design a custom solution to optimize your results!

What’s Included in our Local Google Home Services Advertising?

Our home services advertising management includes what you need to get in front of the most potential customers (and generate the most calls) from your campaign on Google!

Below are some ways we maximize your results using Google Local Services Ads:

Profile Audit

Before launching your home services ads on Google, you must complete a Local Services Ads profile. Our team can assess an existing listing (if you created one previously) or walk you through building one from scratch. We are your step-by-step guide to getting set up, from helping you navigate the strict insurance, background, and license checks to hand-selecting and uploading the best images.

Campaign Setup

Once your profile is complete, Google will generate ad previews. These previews use AI and extract details from your Google business profile. While AI options may be tempting to use, our custom, hands-on method delivers significantly better results!

Optimization

Successful ad campaigns require ongoing optimization, and Local Services Ads are no different. The experienced team at BullsEye Internet Marketing will continually monitor your campaigns (sometimes as often as daily) to ensure you get exceptional results. We also handle any lead disputes to make sure you don’t use those precious marketing dollars towards leads that weren’t qualified.

Reputation Management

Google monitors (and cares about) your business reputation. The local ads platform offers credibility boosters (like Google Screened and Google Guaranteed) and tracks other metrics – specifically positive and negative reviews. Five-star reviews can increase how frequently your ads are displayed, so our team can help you collect as many as possible!

Business Growth

At BullsEye Internet Marketing, we work exclusively with home services companies that will see a return on investment (ROI) from partnering with us. It’s one of the main reasons we track calls and reports that measure actual success (versus activity metrics that don’t improve your bottom line)!

Are you ready to talk to more potential customers? Schedule your free consultation and ask us about Google ads!

Click here or call (954) 833-7365 to get started.

What Makes Us Different?

At BullsEye Internet Marketing, we are transparent with our clients and always act with integrity. You’ll never hear over-the-top guarantees that sound impossible (because they are)! We tell you what to expect from your marketing investment – upfront – down to the increase in calls and sales your business should expect! If our professional team isn’t the right fit for you and your goals, we’ll be honest about that too!

BullsEye Internet Marketing started in 2006 and has remained successful because we provide exceptional results for our clients. We’re so confident in our ability to help you grow that we don’t require long-term contracts. Our clients stay with us because they consistently get value from our services, not because they’re locked into an agreement!

Another benefit is that we only work with one company per industry per geographic area. This approach ensures a competitive advantage for your home service business because we focus exclusively on improving your visibility, whether in the U.S., Canada, or the UK!

Lastly, we believe in providing world-class customer service! Our clients get used to a high level of responsiveness any time of day (or night). We often respond quickly (even after hours) to our clients because they are the priority!

Need more? You got it!

We are a Google AdWords Certified Partner, which means we know what we’re doing when it comes to home service ads and boosting your visibility on the world’s most popular search engine!

Frequently Asked Questions

What is home services ads?

Google home services ads are a pay-per-lead option available to businesses in certain categories. 

Benefits include paying only after a lead contacts you and that your ads are displayed above other search results, including pay-per-click and organic results. To qualify for home services ads, your business must fall into one of the categories below. 

•  Plumber
•  Pool cleaner
•  Pool contractor
•  Roofer
•  Sewage system services
•  Siding services
•  Snow removal services
•  Tree services
• Water damage services
•  Window cleaner
•  Window repair services

Do Google Ads work for services?

Yes! Google home service ads can help you increase your visibility and maximize your marketing dollars. By only paying for leads after they contact you, you’ll be able to save money over traditional pay-per-click advertising and talk to more local prospects.

The platform allows potential customers to contact you and even book a service directly. Home service businesses are also eligible to receive the Google Guaranteed designation, which helps boost consumer trust and provides a money-back guarantee (with some restrictions).

How do I run local service ads on Google?

Creating a local services profile is the first step to running Google home service ads. You’ll be asked to enter business details and verify specific requirements such as licensing, insurance, etc. AI generates ad previews, but we recommend optimizing your ads to maximize results. 

Once your ads are live, respond quickly to any inquiries and request positive reviews on the platform. Both of those metrics can help your ads be displayed more. 

What type of home services are eligible for Google Local Services Ads?

The following home services businesses are eligible for Google Local Services Ads:

•  Plumber
•  Pool cleaner
•  Pool contractor
•  Roofer
•  Sewage system services
•  Siding services
•  Snow removal services
•  Tree services
• Water damage services
•  Window cleaner
•  Window repair services