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Bullseye Internet Marketing

Google Local Services Ads For Lawyers

Getting you in front of more potential customers using pay-per-lead ads

The World’s Biggest
Search Engine

As a local attorney, you know that getting in front of potential clients who need your service is an excellent way to grow your business. And today, most people looking for your service when they need it start online. 

Study shows that 97% of searches for products and services start on search engines like Google! That huge statistic is why the team at BullsEye Internet Marketing is dedicated to helping clients stand out from the competition online. By doing so, we help generate more phone calls from the right people at the right time.

One of the most effective ways to use your marketing dollars is by utilizing Google Local Service Ads for lawyers. Google ads for lawyers (and Google ads for law firms) offer a unique pay-per-lead option that is only available to businesses in specific categories, including:

  • Home Services
  • Business Services
  • Health Services 
  • Learning Services
  • Care Services
  • Wellness Services

You can access Google ads for attorneys under the business services category as a lawyer. So if you’re ready to answer more calls from people that need you,

Why Use Local Service Ads for Lawyers Management from BullsEye Internet Marketing?

Google ads for lawyers are a highly effective tool to increase your online presence and hear from more people that need your law firm! At BullsEye Internet Marketing, we manage Google ads for attorneys who want to avoid spending time tracking, optimizing, and managing ad campaigns rather than talking to potential clients.

Our team has decades of knowledge from managing successful ad campaigns, so we know how to get the most from Google ads for lawyers. We use local service ads for law firms and individual attorneys as a secret marketing weapon. And we track calls, conversions, and more so you can see the exact return on your investment.

Here’s a behind-the-scenes look at how we get the most from Google local service ads for lawyers and law firms.

3 Simple Steps


We provide a free initial consultation to assess and explore your firm’s marketing goals.


Next, we research the competition in your space and develop a unique strategy to help you stand out!


Once we fully understand your goals and competition, we design a custom solution to maximize Google Local Services results.

What’s Included in our Local Ad Service for Lawyers’ Management Services?

At BullsEye Internet Marketing, our management services include everything you need to optimize ads and show up in front of the maximum number of potential customers on Google (people who want what you offer). 

Below are some ways we boost your visibility with Google ads for law firms.

Local Services Ads

Are you ready to have your phone ring more often with potential customers? Schedule your free consultation and ask us about Google ads for attorneys!

Profile Audit

Before launching Google Service Ads, a Local Services Ads profile must be created. Our team will audit your existing listing (if you have one) or help you complete what you need from scratch. We offer support for the entire process, including navigating the strict insurance, background, and license checks required for attorneys.

Campaign Setup

After your profile is completed, Google will generate a local service ads preview. These previews use details pulled from your business profile. While AI helps create ads quickly, we find that our hands-on approach and ad customization process will improve your return on investment dramatically!


All ad campaigns require optimization to maximize success. We need to know what’s working and adjust what’s not. The experienced team from BullsEye Internet Marketing will continually review your campaigns (as often as daily) to get the best results possible! We also navigate lead disputes when necessary so you don’t waste money on unqualified inquiries.

Reputation Management

Your reputation matters to Google. The platform integrates credibility boosters (like Google Screened and Google Guaranteed) and measures other metrics like reviews. Positive reviews can affect how frequently your local service ads are displayed, so our team will help you collect and manage as many as possible!

Business Growth

We work exclusively with clients we know can have a profitable return on investment (ROI) from our services. It’s one of the primary reasons we track calls and reports that measure actual business growth!

What Makes Us Different?

At BullsEye Internet Marketing, we believe in transparency and integrity. That means we don’t make over-the-top guarantees that sound great but aren’t realistic. We believe in telling you what to expect from your marketing investment, down to the anticipated increase in calls and sales! If we’re not the right fit for your business or marketing goals, we’ll be transparent about that too!

We started BullsEye Internet Marketing in 2006, and we’ve remained successful because we deliver exceptional results for our clients. We’re so confident that we don’t require long-term contracts that hold you hostage. Our clients stay with us because they consistently get value from what we do!

Additionally, we only work with one company per industry per geographic area. This exclusive approach gives you a significant competitive advantage because we focus only on improving your local visibility (never your competitors), whether in the U.S., Canada, or the UK!

Lastly, we believe in providing world-class customer service! Our clients are used to us being responsive to their needs, even after hours. We commonly respond right away to inquiries because our clients are our priority!

Need More? You got it!

BullsEye Internet Marketing is a Google AdWords Certified Partner, which means we know what we’re doing regarding Google ads for lawyers and improving your visibility on the world’s most popular search engine!



What practice areas are eligible for Google Local Services Ads for Lawyers?

While Local Services Ads are available for attorneys, there are specific categories mentioned by Google

The complete list is below:

Business lawyer
Bankruptcy lawyer
Contract lawyer
Criminal lawyer
Disability lawyer
Estate lawyer
Family lawyer
Immigration lawyer
Intellectual Property lawyer
Labor lawyer
Litigation lawyer
Malpractice lawyer
Personal injury lawyer
Tax lawyer
Traffic lawyer

What are Google Local Service ads?

Google Local Services Ads are a pay-per-lead advertising option from Google. Unlike pay-per-click, Google Local Services Ads only charge you for leads that contact your business directly. These ads appear at the VERY top of page 1 of Google search engine results (above PPC and organic results), and they’re targeted to local users.

Businesses must be in the home and business services, health, learning, wellness, or care field to be eligible for Google local ads.

What is the difference between Google Ads and Google Local Services Ads?

Google Ads is a pay-per-click option that is not restricted by business category. Google Local Services is only available to specific business categories and is a pay-per-lead model.

Google Service Ads also incorporate Google Screened or Google Guaranteed designations, which boost consumer confidence. 

How do I access local service ads on Google?

You can visit Google’s LSA page to get started or reach out to the BullsEye Internet Marketing team for help setting up your ads.

What is Google Local Service Ads phone number?

You can reach the Google Local Ads team by calling 1-833-272-1444 or visiting Google’s LSA page https://ads.google.com/local-services-ads/ . 

How do I run local service ads on Google?

To start, visit Google’s LSA page or contact the BullsEye Internet Marketing team at (954) 833-7365.

What are local service ads on Google Ads?

Google Local Services Ads is available to businesses in six categories and is a unique pay-per-lead model. Local service ads incorporate Google Screened or Google Guaranteed designations and are displayed at the very top of search engine results pages (SERPs). To learn more, check out our blog on Local Services Ads here.

Is Google Ads the same as local service ads?

No. Google Ads is a pay-per-click option available to businesses in any category. Google Local Services is restricted to specific business categories and is a pay-per-lead model. 

Additionally, Google Service Ads incorporate Google Screened or Google Guaranteed designations, which boost consumer confidence and are not available on Google Ads.

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