Yes! We are a full-service digital marketing agency that can help you with everything you need to grow your business. 

ChatGPT can help you create assets—ad headlines, service descriptions, intake forms, call scripts, emails, and landing page copy—but it doesn’t place or manage ads. BullsEye runs and optimizes your PPL/LSA program and keeps it compliant.

We’ll review your goals, margins, close rates, and market. If your intake team converts calls extremely well, Pay Per Call may fit; otherwise, PPL via LSAs is often the most efficient starting point.

Very important. Review quality/volume and fast response times influence LSA visibility and cost‑effectiveness. We help you capture 5-star reviews and improve responsiveness.

PPC charges for every click, whether it becomes a lead or not. PPL charges only for qualified inquiries (e.g., a call or message from someone seeking your service).

Costs vary by category, location, competitiveness, and lead type (call vs. message). We benchmark the expected CPL in your consultation and optimize based on live data.

There isn’t a single price. With LSAs, lead costs vary by market, job type, and lead type. We right-size your budget and targets for profitable acquisition.

Yes—on reputable platforms like Google LSAs, which verify participating businesses and charge per valid lead. We also manage disputes for clearly invalid leads.

Pay Per Lead – you pay only when a prospect inquires, instead of paying for each click or impression.

We start with a free consultation and competitive research, assist with any required verification (licenses/insurance/background checks where applicable), optimize your profile and ads, and launch with tracking in place.

Many service-based industries can use PPL. For Google LSAs (our primary PPL vehicle), eligibility is limited to approved categories – see also the “Which businesses…” question below.

Use your unit economics. A simple rule of thumb: Max CPL = Acceptable CAC × Close Rate. Example: if your acceptable CAC is $400 and your close rate is 25%, a max CPL near $100 keeps you on target.

A homeowner searches “emergency plumber near me,” taps your Local Services Ad, and calls you. You’re charged for that valid lead – not for impressions or generic clicks.

A call or message from someone in your service area asking for a job type you offer (with real contact info and intent). Spam, out-of-area, and wrong‑service inquiries aren’t qualified.

A performance model where you pay only when a prospect contacts you (via call or message). We deliver this primarily through Google Local Services Ads.

A pricing model where marketing pays only for inquiries that meet agreed-upon thresholds, aligning spend with pipeline and revenue.

In advertising, PPL means Pay Per Lead.

Sales teams work the incoming leads from PPL programs; close rate and revenue per job determine whether your CPL targets are profitable.

Primarily inbound phone calls and message leads from nearby customers actively seeking your services. All activity is tracked for attribution.

We focus on Google Local Services Ads (LSAs) and manage strategy, setup, verification assistance, optimization, and reporting end-to-end.

Account audit/setup, profile and ad creation, budget and bid guidance, ongoing optimization, review/reputation support, call and lead tracking, and lead‑dispute management.

Eligibility varies by country and category. Common LSA categories include Home Services, Business Services, Health, Learning, Care, Wellness, Beauty Services, and Automotive Services. We’ll confirm your category and location in the consultation.