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Boosting Visibility: Advanced SEO For Family Law Attorneys

by | Sep 11, 2023

n today’s digital age, having a strong online presence is essential for any business, including family law attorneys. Potential clients searching for legal services online are more likely to choose a lawyer with a high ranking in search engine results pages (SERPs).

SEO, or search engine optimization, is improving the visibility and ranking of a website in SERPs. There are several factors that Google takes into account when ranking websites, including the quality and relevance of the content, the use of keywords, and the number and quality of backlinks.

By implementing effective SEO strategies, family law attorneys can improve their chances of ranking high in SERPs and attracting more clients.

The Changing Face of Legal Marketing

Traditional marketing methods, such as print advertising and cold calling, have been the go-to for businesses for many years. However, there has been a shift towards digital marketing in recent years. This is because more and more people are using the internet to research products and services.

In the legal industry, this shift is especially pronounced. Over 1/3 of potential clients start their attorney search online. This means that family law attorneys who want to reach their target audience must focus on digital marketing.

Why Family Law Attorneys Need To Evolve With The Times

The legal industry is no exception to the digital revolution. In order to stay competitive, family law attorneys need to evolve with the times and embrace digital marketing. Here are some of the reasons why:

  • Digital Marketing Is More Effective. Studies have shown that digital marketing is more effective than traditional marketing methods in reaching potential clients and generating leads.
  • Digital Marketing Is More Affordable. Digital marketing can be more affordable than traditional marketing methods, especially when you consider the cost of print advertising and cold calling.

Digital Marketing Is More Measurable. With digital marketing, you can track your results and see what is working and what is not. This allows you to make necessary changes to your strategy to improve your results.

SEO For Family Law

Understanding Keywords In Family Law

Keywords are the words and phrases that people use to search for information online. When you are optimizing your website for SEO, it is important to use the right keywords.

The first step is to conduct keyword research to find out what keywords are relevant to your target audience. You can use a variety of tools to conduct keyword research, such as Google Keyword Planner and SEMrush.

Once you have identified the right keywords, you need to use them throughout your website, including in your content, meta titles, and descriptions.

Tips On Discovering Long-Tail Keywords And Local SEO Terms

In addition to short-tail keywords, it is also important to target long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. This means that they are more likely to result in higher rankings in search engine results pages (SERPs).

Here are some tips for discovering long-tail keywords and local SEO terms:

  • Use Google Keyword Planner to see how often different keywords are searched for.
  • Use SEMrush to see what keywords your competitors are targeting.
  • Look at the questions people ask on forums and social media.
  • Use a tool like Answer the Public to see what questions people ask about your topic.
  • Once you have identified a list of keywords, you can use them to optimize your website for SEO.

On-Page SEO Techniques For Family Law Websites

In addition to using the right keywords, there are several other on-page SEO techniques that you can use to improve your website’s ranking in SERPs.

These include:

  • Creating high-quality, relevant content that is well-written and informative.
  • Optimizing your meta titles and descriptions for keywords.
  • Using internal linking to connect relevant pages on your website.
  • Using keywords in your header tags.
  • Avoiding keyword stuffing.

Building Authority With Backlinks

Backlinks are links from other websites to your website. They are a signal to Google that your website is authoritative and trustworthy.

There are a number of ways to build backlinks, such as guest blogging, social media marketing, and outreach. However, it is important to build quality backlinks from reputable sources.

Local SEO For Family Law Professionals

Local SEO is optimizing a website to improve its ranking in search results for local queries. This is important for family law professionals who want to attract clients in their local area.

There are many things that can be done to improve a website’s local SEO, including:

  • Claiming and verifying your Google My Business listing: Google My Business is a free tool that allows businesses to create a listing that appears in Google Search and Maps.
  • Optimizing your website for local keywords: This includes using local keywords in your website’s content, meta titles, and descriptions.
  • Getting positive reviews: Positive reviews from local customers can help to improve your website’s local SEO.
  • Building local citations: Citations are mentions of your website on other websites. They can help to improve your website’s local SEO.

Monitoring SEO Efforts: Analytics And Tools

It is important to track and measure your SEO efforts so that you can see what is working and what is not. There are a number of tools that can be used to do this, including:

  • Google Analytics: Google Analytics is a free tool that provides data on website traffic, including the keywords that people are using to find your website.
  • SEMrush: SEMrush is a paid tool that provides data on website traffic, backlinks, and other SEO metrics.

By tracking your SEO efforts, you can identify areas where you need to improve and make necessary changes to your strategy.

The Need For Expertise

SEO is a complex and ever-changing field. If you want to achieve the best results, working with an experienced SEO agency is important.

BullsEye Internet Marketing Agency is a trusted partner for family law professionals looking to boost their online visibility and reach more clients. We have a team of experienced SEO experts who can help you develop and implement an effective SEO strategy to help you achieve your goals.

Want to learn more about BullsEye Internet Marketing?

We were founded in 2006 to help businesses such as yours make money!! We have found that other than word of mouth, Internet Marketing is the most cost-effective way to acquire new customers, and we’re experts at figuring out the best way to promote your business online. We have more than 18 years of experience with Internet Marketing, making us pioneers in the industry. This experience enables us to help our potential clients identify and take the best route when marketing online. We are a one-stop internet marketing shop with the expertise to handle all of your Internet Marketing needs. Click on a service below to learn more.

Frequently Asked Questions

Want to learn more? Below is a list of frequently asked questions and answers!

If you don’t see what you need, contact our team at www.bullseyeinternetmarketing.com for more information on optimizing your Google Business Profile!


How do I optimize my business Google profile?

Take advantage of all the features the Google Business Profile platform offers to boost your appeal to potential customers and set your business apart from the competition. Adding photos, messaging, reviews, and more is a huge part of your success. 

It’s essential to be detailed in your descriptions and use keywords. These profile features help Google connect you with more customers and demonstrate to your audience that you have a service or product that they want. Read our article above for a complete list of ways to optimize your business profile. 

What does it mean to optimize Google My Business?

Optimizing Google My Business means carefully going through each section of the platform to showcase your business’s characteristics. It creates a bridge between you and your potential and current customers by clearly communicating with them and staying up to date on everything you offer. It displays the what, where, and how of what you provide so people can identify if you have what they are looking for (and make that all-important phone call to your business)!

How do I get more views on Google My Business?

There are a few ways to get more views on Google My Business. The quickest and easiest way is by keeping your information complete and up-to-date. It’s also important to utilize and maintain relevant keywords. Lastly, inviting people to leave a review and responding to each one (positive or negative) is another excellent way to improve your visibility. 

Want to learn more about BullsEye Internet Marketing? 

We help businesses like yours make money, and we’ve been doing so since 2006!! We know that internet marketing is the most cost-effective way to gain new customers other than word-of-mouth – and we’re the experts at how to best promote your business online. 

We have decades of experience in the online marketing space, making us pioneers in the industry. This experience enables us to help our potential clients identify and utilize the best route for internet marketing. 

We are a one-stop shop with the expertise to handle all your Internet Marketing needs. Click on a service below to learn more.


Ronnie Katz

CEO & Founder of BullsEye Internet Marketing

Consultant & Practitioner of SEO, PPC, and all things Digital Marketing. Passionate about my industry, and I have loved helping businesses succeed for 18+ years. You can find me when I’m not working (which is not very often) at Blues, Rock, Smooth Jazz & Americana concerts.