Analytics Setup
What good is the best marketing strategy if it can’t be measured? Analytics make it possible to determine the success of any campaign – from tracking visitors to measuring the calls and conversions that follow!
Our team helps put tracking in place to capture data, including the source of visitors (whether paid or organic), what they do after they visit your website, and more. With that data, we continually find ways to improve your traffic, phone calls, and, ultimately, sales!
Apple Business Connect
We know that Google is the world’s largest search engine, but Apple Business Connect (ABC) should not be overlooked. Apple Business Connect is a repackaged older service (Apple Maps Connect), and it’s quickly becoming a competitor to a Google Profile.
At BullsEye Internet Marketing, we know that the more places your business shows up, the better! That’s why we offer Apple Business Connect set-up and optimization to support your overall online presence (and lead generation)!
Bing Places for Business Creation & Optimization
While Google is a leader in business listings, Bing Places for Business can’t be overlooked. We use both to help you achieve increased visibility on all search engines!
Our team will work closely with you to set up your profile and keep it current with accurate details, photos, and more so searchers can find your business quickly. We’ll even help you respond to reviews and other customer engagement (like comments and messages) to maximize your presence – and return on investment!
Business Listings Creation and Optimization
Our team knows how to create and optimize business listings that support your business growth. We maximize your exposure using Google Business Profile (previously Google My Business), Bing Places for Business, and other online directories.
We start by capturing your details to build a comprehensive listing and follow-up to claim and verify your pages. Once those steps are done, we’ll complete a checklist of more than 100 items to ensure we’ve positioned you for visibility and growth. We can complete the same checklist on any listings you’ve already started! Once your listing is complete, we’ll monitor, optimize, and post regularly, so your business stays on top.
Call Tracking
A higher ranking only matters if you get more calls and sales. That’s why we focus on call tracking in addition to other metrics. With call tracking, we can measure the direct return you get from working with BullsEye Internet Marketing through your online and offline advertising.
We know. It sounds too good to be true. But, we don’t believe in promises that can’t be measured. We’ll assess your potential before you get started and estimate how many calls you should expect. We also allow you to see and hear every phone call you receive through BullsEye so you can be confident that working with us directly impacts your bottom line!
Consulting: Marketing/Business
Have you ever wished you could have an expert on staff to evaluate and provide feedback on your marketing and business efforts? Now you can with consulting from BullsEye Internet Marketing.
We offer a comprehensive assessment of your marketing strategies and existing digital advertising services and provide valuable insight into what’s working, what’s not, and how to direct your time and money most effectively. Plus, we don’t require an ongoing commitment or long-term agreements. We come in and provide strategic support when and where you need us!
(CMS) Content Management Systems
Content Management Systems are an excellent choice for content-rich websites that need routine updates. A CMS will require more effort to set up initially but can reduce hassles when refreshing and changing your website later.
At BullsEye Internet Marketing, we manage the set-up to reduce complications and ensure your future content demands are a breeze. Our process includes using templates and other resources to maximize your time when adding content, pages, and more!
Copywriting – SEO Friendly
Professional copywriting is critical for successful digital marketing, yet, it’s one of the most dreaded tasks for many of our clients. That’s why we’re happy to provide the expertise to take this off your to-do list. From website and blog content that’s properly optimized for search engines to choosing the right keywords and descriptions for your business listings and ad sets, we know how to write in a way that supports your goals.
We’ll start by understanding who you are and who you’re talking to (your audience), and assessing how your competitors are positioned in the marketplace. From there, we’ll build SEO-friendly content designed to rank higher and get your phone ringing!
Directories Listing Creation & Optimization
Adding your business details to high-quality directories can help you be found in more places and increase your website authority (which helps increase organic traffic)! The more you show up, the better!
We’ll start the process by identifying quality directories and creating business listings on your behalf. From there, we’ll ensure they’re properly optimized with the best use of photos, links, and more to help you gain authority – and, ultimately, more phone calls from prospective customers!
Display Advertising
Display advertising is a powerful digital advertising service that can help you stand out online. We have the tools (and know-how) to build effective ads using images, text, and videos that capture attention, build your brand, and lead potential customers back to you!
Our team can manage your entire digital marketing services from creation to publication, and since we believe in measuring success, you’ll always know exactly what business came from your ads!
Domain Selection & Registration
Your domain is the address visitors use to visit your website. And our team can help you not only select a conversion-friendly address but we can also make sure it’s available and complete your purchase and proper registration.
When it comes to domains, we want to ensure you have one that’s easy for visitors to find and that you secure it properly, so you don’t lose access in the future.
E-Commerce Website Design
Whether you have an existing e-commerce website – or need something from scratch to sell online, we can help. We will assess what you have or what you need and design accordingly.
Our development team can help you boost your online presence, improve conversions, and create a seamless buying experience for your customers.
Google Analytics 4 (GA4) Setup
Google Analytics 4 is a powerful tool that can track traffic and engagement on your website and any apps you may use. By understanding where your traffic is coming from and how visitors navigate your website, we can better understand how to grow your audience and conversions.
At BullsEye Internet Marketing, we offer GA4 setup and integration so that your account is structured correctly and fully integrated with your digital platforms.
(GBP) Google Business Profile Creation & Optimization
You need a quality Google Business Profile to stand out from the competition. From optimized content to consistently capturing reviews, your GBP is a critical part of a successful digital marketing strategy.
Our team specializes in helping you maximize your Google Business Profile and growing your business through Google Search and Google Maps.
(GMB) Google My Business Creation & Optimization
A Google My Business profile (now called Google Business Profile) that’s properly optimized is an excellent way for customers to find your business! And it’s your opportunity to stand out from the competition with great photos, content, reviews, and more!
We help you set up your listing, optimize it to work effectively on your behalf, and get your phone ringing with people looking for what you offer!
Google Local Services Ads – Pay Only for Qualified Leads!
Google Local Services Ads are a powerful advertising option that helps more customers find you! These unique pay-per-lead ads appear at the top of the search results (above other paid and organic options) and feature unique Google recommendations like Google Screened and Google Guaranteed!
If you offer business, personal, or wellness services or work in education, health, home, or pet care, we can help you utilize Google Local Services Ads to reach more people for less!
Google Tag Manager
Google Tag Manager allows you to add and maintain tags that help you measure activity from your audience and our internet marketing services. With tags, you can understand how visitors may navigate from ads and remarketing campaigns and move across your website, apps, and more.
Our team will create a strategy for using tags effectively and create and manage them on your behalf. We’ll also report the data so you know exactly what is happening across your digital marketing channels (and how they’re helping you grow)!
Landing Pages Design
Landing pages are an effective tool to help you increase ad conversions, feature a product or service, or target specific audiences. We create landing pages for our clients to help them maximize their marketing results and get their phones ringing more frequently!
Whether we’re supporting your ad campaigns or helping you improve your website conversions, our team will design what you need to hear from more potential customers!
Link Building
Links to your website can help improve your website’s credibility and traffic. When you have links that refer to your site, your assessed relevance and rankings go up. While you may not be featured regularly on other sites, there are effective ways to grow your links quickly. We always use “white hat” solutions which mean credible links that add value, not purchased links that can harm your site authority.
With link-building services, we identify and create opportunities that will help you add more referral traffic to your website. We can also assess how many of those links result in actual visits!
Local SEO (Local Search Engine Optimization)
Search engine optimization is one of the most effective ways to improve website visibility, which is why it’s such an important part of our digital marketing services. At BullsEye Internet Marketing, we go beyond simply optimizing for popular search terms and assess which specific terms and strategies will generate the most calls and sales from your local area.
We integrate the best possible options for you into website page data, content data, business listings, and more to ensure you have local SEO that will give you the best return on your investment.
Microsoft Clarity Setup
Analytics are essential to managing an effective marketing plan. From small to large global businesses, we need the ability to assess all the data from your website and online efforts so we can continue to optimize it to get great results!
Our team can help you gain the knowledge necessary for success by using Microsoft Clarity on your behalf. We’ll install, manage, and interpret this tool to help you continually enhance your marketing returns!
Mobile Website Design
A website that doesn’t work on mobile is effectively useless in a world where more than 90% of internet users are on a mobile device. We know mobile optimization is critical to help you convert visitors – not frustrate them.
At BullsEye Internet Marketing, our team can create a great website design that translates to mobile devices seamlessly to ensure you wow your visitors regardless of the device they use!
Pay Per Click Management (PPC)
Pay-per-click is a way of gaining more visibility with paid search. You pay a fee only when someone clicks on your ad or visits your site, so it’s a valuable tool in our internet advertising services that complements your organic traffic.
Our PPC management services include assessing how to help you stand out and creating and managing your ads to ensure you’re getting a steady increase in calls and sales.
Professional Service Ads
Professional Service Ads by Microsoft help you increase visibility and show up in front of the right audience at the right time. They are AI-powered vertical ads displayed on Bing and a game changer for eligible businesses like those in the automotive, credit card, cruise, health insurance, professional services, and tours and activities spaces.
Professional Service Ads, along with a custom strategy from the BullsEye team, can help you drive quality leads and those coveted incoming phone calls!
Reputation Management
Your online reputation significantly affects how effective your marketing efforts will be. If you have a ton of people finding you online only to see negative reviews, you won’t be getting those great calls we expect.
As a part of reputation management, we help bolster your online presence by capturing positive customer reviews. We also investigate any spam or fake reviews to ensure when people find you, they’ll love you!
Retargeting/Remarketing
With retargeting and remarketing, you can remind visitors about your awesome products and services after they leave your website or if they haven’t engaged recently! Our expert team will evaluate how and where to position your ads to strategically keep you top of mind as your potential customers move onto other websites. We can also re-engage your past customers to bring them back!
Like any of our internet marketing services campaigns, we’ll assess how to best position your brand, create and roll out your ads, and continue to optimize as we track your results.
Search Engine Marketing (SEM)
Search engine marketing relies on paid advertising to improve your ranking on search engines. This effective strategy can include paid ads like pay-per-click on Google, Bing, and more. At BullsEye Internet Marketing, we often recommend utilizing SEM alongside SEO efforts that organically grow your presence. We use click-to-call, Google Ads, Microsoft advertising, and paid search.
Our knowledgeable team will investigate where to utilize paid advertising, create your ads, and focus on ongoing optimization and reporting to ensure the best return on your investment.
SEO (Search Engine Optimization)
Search engine optimization is one of the most important aspects of growing your visibility (and getting those phones to ring). By focusing on strategic search terms, we can go beyond local SEO and help you generate more sales from a nationwide audience.
Our team will update and manage your website’s on-page and technical SEO, metatags, link building opportunities and create relevant content to up-level your SEO and increase that traffic which equals more sales conversations!
SEO Audit
An SEO audit is a great way to improve your website’s performance and visibility. Not only does an audit identify ways to boost your website, but it can also find any problems that may keep you from being seen!
The BullsEye Internet Team will assess SEO-related factors from your Google Business Profile to linking domains, website authority, site performance, and more to ensure that your website is working for you to drive calls and conversions!
Social Media Marketing
If you’re not maximizing social media, you may miss out on a great way to connect with your potential customers. At BullsEye Internet Marketing, our team can assess the effectiveness of social media marketing for your business and implement a campaign on relevant platforms.
From social media content development to ads, we can take the social media elephant off your plate and let you focus on the incoming leads we’ll generate!
Video Marketing
Videos are a proven way to capture attention more effectively and convey who you are and what you do. Research shows that viewers absorb 95% of the message while watching a video, which is why we recommend including video content in your marketing toolkit.
Whether integrating video into your website or utilizing it for advertising campaigns, we know how to best position your video content and accelerate your marketing efforts (and results) alongside our other online marketing services.
Website Design
97% of all searches for the services you provide start online. This means your website may be your first opportunity to get in front of potential customers. That is why it is so important to have an up-to-date, easy-to-use website that clearly reflects who you are and what you offer.
Our website design team will seamlessly take you from concept to creation so you can put your best face forward and talk to more potential customers!
Website Hosting
Our hosting service allows you to keep your website on a secure platform that doesn’t constantly go down or require long phone calls to a support team (we want you on the phone with potential customers, not a help desk)!
We utilize a cloud server to ensure the highest security and manage our web hosting solution so that your website stays online and works as a consistent tool to bring you more customers!
Website Maintenance
After your website is live, you will need routine maintenance to ensure it stays current and working seamlessly. With our ongoing support, we can help you with changes to content, integration management, software updates, and more.
Our website team supports your online presence so you can stay focused on answering more phone calls!
Website Redesign
If you have an existing website that could use a little TLC, we can help! Our website development team can assess what’s working (and what’s not) and make necessary changes to improve your website structure, content, and user experience.
Your website is one of your best business assets, so we’ll help you optimize what you have to ensure it’s working for you effectively!
Website Security & Firewall
A great website doesn’t help your business if it’s not secure for visitors or is constantly down due to hackers. That’s why we utilize the latest website security and firewall technology to protect our client’s websites from harm.
Proper security on your website is critical for SEO value. It instills confidence for site visitors, and an effective firewall ensures that your site can stay up and protected from hackers looking to disrupt your site’s presence, hold your site hostage, or steal your client’s data. With BullsEye Internet Marketing watching your site, we keep the bad guys away so you can focus on growing without interruption!
Website Upgrades
As your business grows and changes, so will your website needs. The good news is that you don’t have to find a new expert for every upgrade.
At BullsEye Internet Marketing, we can help you build an effective website today and upgrade it in the future. We can integrate new software and functionality or create custom solutions depending on your needs.
WordPress Website Design
A properly designed website can be one of the most effective tools to help you grow. And with our expert design team, we can deliver a WordPress website that perfectly reflects your brand and works beautifully to ensure your visitors get what they need quickly!
Choose BullsEye Internet Marketing if you want a website that attracts attention and converts!
