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Bullseye Internet Marketing

Why You Need Custom Pay Per Click Management Solutions

by | Nov 13, 2023

Your business needs PPC (Pay Per Click) management solutions to increase your web traffic, revenue, and website conversions. This management solution is possible without a lot of effort or time. Learn how this will make your success increase and your business grow.

What is Pay Per Click Management?

Per Per Click management allows you to manage and oversee your business’s PPC ad spending. This management process creates strategies and ad buys while minimizing your overall expenditures. This management can be accomplished by a dedicated specialist company, such as BullsEye Internet Marketing who will manage PPC buys on your behalf.

Through PPC management there are numerous interconnected subjects:

Channel Strategies

  • Channel Strategies include marketing through paid social media placements with Google AdWords, Bing Ads, or other affiliated networks.

Monitoring

  • Monitoring your search term reports to learn which queries/keywords are used the most to focus on buys from common searches.

Analysis of Keywords

  • Targeting specific search queries and keywords and learning which are being entered that are likely to lead to your website.

Negative Matches

  • Filter out users who fall into a category that shows them unlikely to convert to optimize your ad spending. For example, if your business is a restaurant, you would want to limit your ads to those within a close geographic proximity. The method of filtering would depend on your type of business and the clientele you want to target.

Analysis of Your Competition

  • It is important to keep an eye on your competitor’s strategies and tactics. Understanding where their success or failures lie will give you an opportunity to bid on the same queries or to target queries they have overlooked.

Testing

  • Split testing allows for testing the effectiveness of certain variables. A/B testing  evaluates the differences between web pages to learn which one achieves a higher conversion rate for your business. To ensure the results of this testing are even, split page versions are used for all visitors so there are no uneven sample sizes.

Implementing and analysis of all these subjects would be time-consuming for a business owner to manage. The process would leave little time for other business areas you need to focus on to ensure the success of your company. Hiring a PPC Management Company, such as BullsEye Internet Marketing will pay for itself by increasing your efficiencies.

Benefits of Hiring a PPC Management Company

A PPC management company not only looks for the best results for your business, they also look for weaknesses to eliminate. There are different factors that will contribute to your success in a PPC campaign. If not properly trained and experienced, an amateur can easily overlook those factors. It is important that the right keywords are selected, an effective ad copy is created, as well as the right landing page.

Other factors that will ensure the success of your PPC management include tweaking your targeting settings, building a strong bidding strategy, and constant monitoring of your results. PPC management solutions, such as Bullseye Internet Marketing will provide this consistent quality on all fronts.

Pay Per Click Management Advertising Can Increase Your Business

If the pay per click management’s advertising is done correctly, you can increase your business’s revenue in the quickest, most cost-effective way possible. Pay per click advertising will cost your business less per conversion as the ads only show alongside relevant search results. Your business will only pay per click, not each time the ad appears.

PPC’s marketing strategy has your business paying a search engine to display your advertisements during search engine results. Your business is not charged until someone clicks on your ad. The search engine or other platforms used, receive their compensation when they direct a visitor to your website as a result of them clicking on your advertisement.

PPC advertising narrows down your target audience.

  • Demographic targeting, has your ads being filtered to audiences based on gender, age, or location. This targeting can even filter down to specific devices being used to search.
  • In-market targeting can filter down to audiences who have purchased or shown an interest in your products or services.
  • Custom targeting is much like in-market, however, it reaches out to audiences expressing a strong intent to buy your product or service.
  • Retargeting can also be used to reach out to audiences who have previously visited your website.

One of the best advantages of a PPC advertising campaign is that the targeting options are used within a search network. Your PPC ads will only be displayed in SERP (search engine results pages) when users use search queries that match your targeted keywords. What this means for your business, is that even if a targeted audience is in your demographic profile, they will not see your ads unless they use the content keywords or buying keywords you’ve targeted.

Pay Per Click Makes Conversions Easier

A potential conversion is possible with every click in your sales funnel. A buyer’s intent is typically high with PPC visitors. Studies show that more than half of all PPC visitors proceed to making a purchase of a product or service. The PPC ads provide higher conversion rates and are said to account for more than half of the clicks on SERPs first pages.

Another benefit of PPC ads is that visitors get redirected to landing pages that serve as the destination for ads. These destinations can take a visitor through the buying process or to another conversion goal. This digital advertising is designed to prompt a form of action from the user. It prompts potential customers to purchase a product or service or to register with your company.

Why Your Business Needs Pay Per Click Management

Pay Per Click is one of the best strategies when advertising online so that you enhance your company’s online presence and create a more successful outcome from your marketing strategy.  These are some of the features that will allow your business to grow through this management solution.

Affordable

When you implement a good PPC campaign, you determine the budget, ad placements, and targeting. What makes this advertising so affordable and effective is you will only be charged when a potential customer or client visits your website. With PPC campaigns, your company’s marketing finances and objectives are the main factors considered.

Generate Website Traffic

Pay Per Click targets specific audiences to generate traffic to your website. These targets can be based on your location, language, dates, times, or even the type of device being used by the potential customers. Targeting can also reach out to users who have visited your website previously.

Generate Good Online Leads

Pay Per Click is an effective way for your company’s website to generate good online leads. You want your advertisements to appear at the right time to increase the chances of encouraging consumers to purchase your product or service.

Test Your Keywords

Before you implement keywords into your large-scale SEO (search engine optimization,) you can test them through your PPC strategy. This strategy might affect your keyword conversions, however, identifying keywords that lead to paid conversions on advertisements will optimize your website’s headlines and metadata.

Multi-Tier Targeting Options

As stated earlier, PPC ad campaigns provide you with essential analytics. You can use indicators that include geography, gender, age, and other interests to target audiences both across the globe and locally. With these advertising tools, you are able to plan a campaign delivery time for specific places, demographics, and times.

Incorporates Social Media Strategy

To achieve more conversions, you can use an integrated PPC campaign across social media and web search results. These combined campaigns can reduce your cost per acquisition and at the same time convert many more consumers than through separate PPC efforts. The reason behind this strategy is that you will receive much more cross-channel customer data. Cross-channel customer data allows you to improve your campaign even more.

Can Include Retargeting Visitors

Retargeting is a means of remembering which visitors came to your website and sending them advertisements based on those visits. By integrating PPC with analytics, you achieve a deeper understanding of the non-converted data. This information will allow you to retarget those visitors and interest them in making new purchases.

Pay Per Click Management

There are numerous steps involved in building a successful PPC campaign. Many businesses attempt to build their PPC campaign by themselves and end up confused, and frustrated and have little to show in increased sales. If you want a successful campaign, talk to the experts at BullsEye Internet Marketing to ensure your success.

These are some of the numerous steps involved that you will want someone with experience to handle so you can focus on other business needs.

Choosing and Using the Right Keywords

Before a PPC strategy is implemented, you have to choose the right keywords you want to use as targets. Keywords are the phrases or words that users will put into the search field of a web search engine to locate the product or service they are seeking. To know which words or phrases to use for this, you have to understand industry-related phrases consumers use when searching for what they want. The goal is to select focused keywords to represent common search requests from internet users that will lead them to your website with the highest possibility of generating conversions.

Create the Right Landing Page

A lot of your success depends on creating the right landing page for your PPC campaign. Your landing page has to address visitors’ requests and give them potential solutions to what they are seeking. The page has to be based on keywords and provide detailed, useful information to users. You want to have the most relevant details on this page to increase the chances of addressing user’s inquiries.

Design Attractive Advertisements

Once you’ve determined the keywords and pages for your campaign, you now have to design attractive advertisements. All of your ads should contain two primary components that include a call to action and a headline. The term you want to target can be included in the headline along with company information, such as brand names. Once the headline gets a user’s attention, you want a call to action to convert that attention to a sale or lead. Call to action can include, ‘purchase now’ or call immediately which are effective calls to action informing people of their next step.

Monitor Pay Per Click Results

It is easy to track Pay Per Click results which is useful for your marketing strategy. You can receive precise data on the number of times your ad appears, the click rate on your ad, and which type of consumer is clicking on it. CTR (click-through rate), impressions and bounce rate are the three essential metrics in Pay Per Click. These analyses are able to increase the chances of your PPC campaign succeeding significantly.

Benefits of Pay Per Click

There are a lot of benefits your business can experience with PPC. One of those benefits is obtaining important data that will help with your optimization and marketing efforts. Other benefits include:

Simplify SEO

SEO (search engine optimization) is an important component in your online marketing plan so you attract the most visitors possible. If you design a fantastic website, but cannot rank high in the search engines, PPC can examine your keyword impression data to learn how many people are seeing your adverts using the chosen set of phrases or words. This information tells you which of those are popular and will optimize your website accordingly.

Charges Only For Website Visit Clicks

With other formats in advertising, you have to pay to promote your advertising campaign without any assurance of receiving results. Pay Per Click requires genuine engagement and will track the number of clicks on your ad to ensure you only pay for each time a potential customer clicks on your website. PPC creates a clear relationship between performance and cost.

Detailed Information on the Status of the Campaign

Pay Per Click platforms provide a lot of information on your ad’s performance. You will have detailed information on the status of your campaign by learning the number of clicks, impressions, and conversions.

Provides Optimization

When you learn the number of clicks that result in conversions, you will learn which ad is working and which is not to change your strategy accordingly. This method is ideal for making revisions to your ads to change them to ones that perform the best. Your ad campaign can be optimized to consistently increase organic traffic to your website.

Budget Management

Pay Per Click allows you to carefully distribute your budget for advertising campaigns. This model will give you the ability to specify a daily spending limit. PPC is a more affordable marketing strategy as it helps plan your resources to be used for each campaign.

Increase Your Company’s Visibility

You can display your company’s adverts on some of the more popular sites visited by users, such as social networks and search engines. Pay Per Click advertisements are able to boost your company’s website exposure, which can then lead to an increase in your ad’s click-through rates. PPC ads can better position your website on SERP (search engine results pages.)

Benefits of Pay Per Click Management Solutions

Pay Per Click management will oversee and manage all your company’s PPC spending and strategies. This management solution is the best way for your company to increase your ROI (return on investment.) PPC specialists or companies will continuously improve your PPC campaigns to make them successful while you focus on other business details.

Bullseye Internet Marketing is your solution to increasing leads and sales by reaching more people through your PPC campaign. Our specialists have the knowledge and experience in this industry and will take care of everything to ensure your PPC campaign is operating correctly.

Bullseye Internet Marketing provides you with 24/7 phone call reporting to reveal actual results, not a number of estimated leads. Data is the key to PPC and with Bullseye Internet Marketing you get the information needed to get the best results from your advertising dollars.

These are other reasons you should put your success in the hands of Bullseye Internet Marketing:

Experience and Expertise

We have the experience and expertise needed to create an effective and successful ad campaign so you reach your business goals. Our team also has the skills and knowledge necessary to create perfectly optimized ads to reach different audiences.

Time-Saving

Operating a PPC campaign correctly will take a lot of your time and effort that you should put towards other business matters. Bullseye Internet Marketing can do all this for you to free up your time so you can focus on running your company. Results will be seen faster when your PPC campaign is run by experts so you learn quickly what works best and what needs changes.

Higher ROI (Return on Investment)

A PPC agency, such as Bullseye Internet Marketing with its team of experts will allow you to see a higher ROI than if you attempted to run the campaign alone. We will help you build brand recognition and improve your online reputation. Let our skilled technicians help you bring traffic to your site and increase your sales so you can enjoy higher revenue.

Conclusion

These are just a few reasons why you need custom Pay Per Click management solutions with your company! Consider working with Bullseye Internet Marketing so you receive better outcomes with your PPC campaign to ultimately help your business grow.

 

Want to learn more about BullsEye Internet Marketing?

We were founded in 2006 to help businesses such as yours make money!! We have found that other than word of mouth, Internet Marketing is the most cost-effective way to acquire new customers, and we’re experts at figuring out the best way to promote your business online. We have more than 18 years of experience with Internet Marketing, making us pioneers in the industry. This experience enables us to help our potential clients identify and take the best route when marketing online. We are a one-stop internet marketing shop with the expertise to handle all of your Internet Marketing needs. Click on a service below to learn more.

Frequently Asked Questions

Want to learn more? Below is a list of frequently asked questions and answers!

If you don’t see what you need, contact our team at bullseyeinternetmarketing.com for more information on optimizing your Google Business Profile!

 

How do I optimize my business Google profile?

Take advantage of all the features the Google Business Profile platform offers to boost your appeal to potential customers and set your business apart from the competition. Adding photos, messaging, reviews, and more is a huge part of your success. 

It’s essential to be detailed in your descriptions and use keywords. These profile features help Google connect you with more customers and demonstrate to your audience that you have a service or product that they want. Read our article above for a complete list of ways to optimize your business profile. 

What does it mean to optimize Google My Business?

Optimizing Google My Business means carefully going through each section of the platform to showcase your business’s characteristics. It creates a bridge between you and your potential and current customers by clearly communicating with them and staying up to date on everything you offer. It displays the what, where, and how of what you provide so people can identify if you have what they are looking for (and make that all-important phone call to your business)!

How do I get more views on Google My Business?

There are a few ways to get more views on Google My Business. The quickest and easiest way is by keeping your information complete and up-to-date. It’s also important to utilize and maintain relevant keywords. Lastly, inviting people to leave a review and responding to each one (positive or negative) is another excellent way to improve your visibility. 

Want to learn more about BullsEye Internet Marketing? 

We help businesses like yours make money, and we’ve been doing so since 2006!! We know that internet marketing is the most cost-effective way to gain new customers other than word-of-mouth – and we’re the experts at how to best promote your business online. 

We have decades of experience in the online marketing space, making us pioneers in the industry. This experience enables us to help our potential clients identify and utilize the best route for internet marketing. 

We are a one-stop shop with the expertise to handle all your Internet Marketing needs. Click on a service below to learn more.

 

Ronnie Katz: BullsEye Internet Marketing

Ronnie Katz

CEO & Founder of Bullseye Internet Marketing

Consultant & Practitioner of SEO, PPC, and all things Digital Marketing. Passionate about my industry, and I have loved helping businesses succeed for 18+ years. You can find me when I’m not working (which is not very often) at Blues, Rock, Smooth Jazz & Americana concerts.

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